It’s time to check out ACA’s free Benchmarking Intelligence platform. The next data submission period runs through the end of June, and you can ask questions at our June 24 Office Hours event.
06/13/2024 1:50 P.M.
3 minute read
ACA International company members have until June 30, 2024, to complete their Benchmarking Intelligence submission so they can receive the next free benchmark report.
Each quarter, ACA company members who sign up for our Benchmarking Intelligence platform and enter their data by the deadline receive a benchmark report with anonymous, aggregated industry information, allowing them to see how their operations stack up against those of their peers.
Questions? Attend our upcoming office hours event to learn more about getting started with the program:
- June 24: 3-4 p.m. EST. Office hours Zoom link
Here’s why you should you participate in the Benchmarking Intelligence program:
- Comparing your agency’s performance to that of your peers, anonymously and by business vertical (e.g., health care, utilities, credit cards, etc.), can help you identify potential gaps, highlight achievements and more.
- You’ll gain access to information that can give you a competitive edge and you’ll see how your performance stacks up against industry norms.
- You’ll be able to identify revenue-generating opportunities that may have gone unnoticed. Whether it’s optimizing your pricing strategy or identifying new market segments, these insights can help to maximize revenue potential and drive sustainable growth.
Meet Our Vendor Partner: Dynamic Benchmarking
ACA’s Benchmarking Intelligence platform is hosted by our outside vendor, Dynamic Benchmarking, which provides benchmarking technology for nearly 100 prominent associations.
We recently chatted with Nicole Succop, an account manager with Dynamic Benchmarking, who explained how her company works and how she helps ACA members navigate the platform. Read that conversation right here.
Succop shared what goes on at the Benchmarking Office Hours events:
“Our Office Hours events are Zoom calls designed to be an ‘open conversation’ specifically on the topic of ACA’s Benchmarking Intelligence program. I am the Zoom call organizer and moderator, and my role is to answer any and all of your questions about using the Benchmarking Intelligence platform. ACA representatives do not participate in these Zoom calls,” Succop said. “In past calls, we’ve had both current and prospective participants of the Benchmarking Intelligence program join to specifically ask questions about the data being collected; how best to source it within their own organization; how to determine who within the organization would benefit from participating in both data entry and reporting review; as well as general questions about best practices when it comes to ACA members and their quarterly operations and reporting.”
Get Started
If you signed up to participate but have questions about how to get going, this article contains a handy week-by-week checklist to help you get started. Read through it to get a sense of what is required.
If you haven’t signed up to participate yet, reach out to ACA’s Member Services team here and let them know that you want to participate in the Benchmarking Intelligence program. (You must be a Company Division member of ACA to participate.) You’ll need to sign and return an agreement before you are granted access to the secure platform.
Questions? Attend our upcoming office hours event to learn more about getting started with the program:
- June 24: 3-4 p.m. EST
If you can’t make those office hours, you can always reach out to Nicole Succop, account manager for Dynamic Benchmarking, with questions about how to use the platform: [email protected].
Remember, subscribe to ACA Daily and Member Alerts under your My ACA profile when logged in to acainternational.org to receive updates on the ACA Huddle.