It’s time to check out ACA’s free, recently updated, members-only Benchmarking Intelligence platform. The next data submission period runs through the end of June—get started today!
05/29/2024 3:40 P.M.
3 minute read
Success requires more than just an optimistic vision; it demands data-driven insights and strategic decision-making. By participating in ACA International’s Benchmarking Intelligence program, you can unlock a wealth of information that can drive a higher profit margin in your business.
Each quarter, ACA company members who sign up for our Benchmarking Intelligence platform and enter their data by the deadline receive a benchmark report with anonymous, aggregated industry information, allowing them to see how their operations stack up against those of their peers.
ACA company members have until June 30, 2024, to complete their submission so they can receive the next free benchmark report.
Why should you participate in the Benchmarking Intelligence program?
- Comparing your agency’s performance to that of your peers, anonymously and by business vertical (e.g., health care, utilities, credit cards, etc.), can help you identify potential gaps, highlight achievements and more.
- You’ll gain access to information that can give you a competitive edge and you’ll see how your performance stacks up against industry norms.
- You’ll be able to identify revenue-generating opportunities that may have gone unnoticed. Whether it’s optimizing your pricing strategy or identifying new market segments, these insights can help to maximize revenue potential and drive sustainable growth.
Updated Platform
Our vendor, Dynamic Benchmarking, recently introduced several updates to the Benchmarking Intelligence platform to make it easier to use. For example, a new download feature on the home dashboard allows users to export metrics from the platform into a shareable Excel report. And if you participated in the most recent period of data collection (the one ending March 31), you’ll now have the ability to use the “Copy Prior Year Data” feature.
Vendor Support
Compiling and entering the required data into the Benchmarking Intelligence platform can take a bit of time, especially at first.
“You’ll probably want to create custom reports for this process—a task you’ll only have to do once that will make things much easier in the following quarters,” said Nicole Succop, an account manager with Dynamic Benchmarking. “That will help to cut down on the amount of time spent searching for some/any of the data.”
Succop also encourages ACA members to reach out to their collection platform provider, who might be able to help set up custom report parameters to match the data being requested in the Benchmarking Intelligence platform.
For example, Beam Software is helping its customers gather the data from their collection database to populate the Benchmarking Intelligence tool by running reports on their system for the various requirements.
“If you are a Beam client and wish to participate in the Benchmarking Intelligence project, please reach out to our Support Department to make those reports available in your Web Portal,” said Tom Noble, general manager at Beam Software.
Get Started
If you signed up to participate but have questions about how to get going, this article contains a handy week-by-week checklist to help you get started. Read through it to get a sense of what is required.
If you haven’t signed up to participate yet, reach out to ACA’s Member Services team here and let them know that you want to participate in the Benchmarking Intelligence program. (You must be a Company Division member of ACA to participate.) You’ll need to sign and return an agreement before you are granted access to the secure platform.
Questions? Attend our upcoming office hours events to learn more about getting started with the program:
- June 11: 2-3 p.m. EST
- June 24: 3-4 p.m. EST
If you can’t make those office hours, you can always reach out to Nicole Succop, account manager for Dynamic Benchmarking, with questions about how to use the platform: [email protected].
Remember, subscribe to ACA Daily and Member Alerts under your My ACA profile when logged in to acainternational.org to receive updates on the ACA Huddle.